BMSGPK

Since February 2023, Austria has been offering free vaccinations for young people aged 9 to 21, including the HPV vaccination, which is the focus of BMSGPK’s campaign. This special period of youth’s life, characterized by self-discovery and development, was recently captured in an extensive photo production in Vienna. In collaboration with our photographer Julie Brass and the Jung von Matt Donau agency, five impressive subjects were created that capture everyday life during this exciting time at various locations in Vienna. Jung von Matt Donau’s campaign is based on the motto “The best age”, and nothing could be more appropriate to celebrate the diversity and beauty of youth.

The production extends across various locations in Vienna, from the back seat of the car to the skate park to a film evening. Each location reflects a part of youth culture and gives the images an authentic touch. The variety of locations underlines the colorful range of experiences that the young people go through during this formative time.